iiirdeyeview ......... was launched Fall 2014 with a limited selection of resale frames customized for a video shoot for a music group. the residue from that experience led to the birth of a brand that meets more than the eye. our third eye concept encourages one to find perspective through any of our UV 400 frames.


somewhere between top-notch and ghetto


our sister brand oddie+ora is a luxury optic line that caters to the male and female duality of vision. We combined a vintage aesthetic , unique symmetry, and rich culture to create this love story. Our 3 piece unisex collection will be available Spring 2019.