From Eyewear to Eye Care

3rdEyeView has provided perception beyond ordinary sight since its founding in 2014. 

According to InStyle, Beyonce.com, Marie Claire & WWD the brand was “the best known unknown” eyewear brand for it’s steadfast commitment to community, comfort & quality .” 

Our brand philosophy “small accessory big impact” still reigns true because how we see the world, shapes how we experience it.

What began as an eyewear brand has now evolved into something more intentional — a response to modern life and the growing demands placed on our eyes. In a screen-first world, eye fatigue, digital strain, and overstimulation have become part of daily life, yet eye care is often overlooked.

We exist to change that.

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Our Vision

iVU is a modern eye wellness brand focused on protecting, restoring, and supporting vision through daily rituals. Our approach goes beyond eyewear, offering tools and care designed to fit seamlessly into modern routines.

This evolution isn’t a rebrand — it’s alignment.

INTRODUCING :

Our Approach

Each offering supports small, consistent rituals that help reduce digital fatigue and encourage balance in everyday life.

i.VU by 3rdEyeView

i.VU is our technology-driven sub-brand, 3rdEyeView’s mission is to advance wellness and self-worth through eye care, functional eyewear, and intentional design. By transforming small, everyday accessories into tools for health, confidence, and self-expression, the brand creates accessible pathways to care—proving that even the smallest acts of vision-focused wellness can create meaningful impact.